1. Design can delight you
If you’ve ever used a Kikkoman soy sauce bottle - you may be surprised to know that it was the single most popular design of the incredibly well-known Japanese designer Kenji Ekuan. It never looked like being the most salubrious job - but Ekhuan was able to delight everyone with its’ innovative teardrop design and dripless spout (the like of which hadn’t been seen before). Over 300 million have been sold in the last 50 years and the design hasn’t changed a bit since 1961.
2. Design can make your home safer
Before AC/DC power became the standard method of distributing electricity to homes - Nikola Tesla and Thomas Edison had their own ways - and they were battling it out publicly to prove whose was best. Thomas Edison had alternating current (AC) and Tesla had Direct Current (DC). Either of these two types of electricity delivery on their own were very dangerous. Unless you were very careful, something that may seem innocuous (such as turning on a light) may well have made its’ users risk electrocution. It wasn’t until AC was combined with DC that we get the relatively safe form of current that we have coming from the power sockets in our walls.
Now not all design saves lives - and I’m not saying all design should save lives. Some design just delights and enthuses. But it certainly has the potential to do so. Pretty cool right?
3. Design can reduce arguments
Design is a diplomatic force within households. It makes it easier for families to all just ‘get along’.
4. Design can make problems disappear
At the turn of the 20th century (now you must excuse me if you’ve all heard this story before) the panic of the time was the ever increasing amount of horse manure in city centres across the United States. Population sizes were exploding along with the industrial revolution, and the dominant form of personal transport was a horse. These horses’ fecal matter continued to collect in high thoroughfare areas to the extent that pundits were predicting that horse manure would rise above the height of town hall by 1940.