The Team

The Story

It was a cool evening in 2015 when Joe got in touch with Andrew on LinkedIn. Andrew was a product designer - and Joe, an advertising and marketing graduate - was interested to know what they could do together.


At the time, Joe was working in INCUBATE at Sydney University - the startup accelerator. Joe had an idea for a modular piece of furniture at the time - he pitched it to Andrew but it wasn't quite right. They decided not to pursue it, but the two remained friends.

Fast forward 2 years to March 2017 - and the online furniture industry has exploded. Joe got back in touch to talk about a new design. A sofa this time. Could Andrew do it? He thought he could.

Now it's a year later, we have a fantastic product that has reviewed consistently at the highest level, although we have only done a very small first run so far.